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The Guardian: A Record Label That Puts Fans At The Top Of The Cherrytree

It's Monday evening and the Kings College London Students' Union is buzzing. Chart-topping acts such as LMFAO (whose show includes beer guzzling and a man wearing a box on his head) and Far East Movement perform riotous sets; UK artists Frankmusik and up-and-coming pop star Natalia Kills (who used to be an actor in The Archers) work the crowd, and Ellie Goulding gets up to do an acoustic number.

In the midst of it all Martin Kierszenbaum, head of Cherrytree Records, is running around getting boxes of pizza for audience members arriving early, burning a CD of backing tracks for an artist who forgot to bring hers, introducing the acts on stage – and even accompanying one of them on the keyboard. Not the usual behaviour of a record executive responsible for signing a multitude of performers currently riding high around the world, and for breaking European acts such as Robyn, La Roux and Goulding in the States.

Written by Helienne Lindvall,

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Comment by Cleo FM[u]C on June 19, 2011 at 4:39pm
woooooo! lets go martin! hahahaha


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