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The Peapod Foundation, created by the Black Eyed Peas, collaborated with Adobe Youth Voices, a non-profit spearheaded by The Adobe Foundation, to create a new public service announcement (http://www.youtube.com/watch?v=efSYEZZNrEQ). The PSA demonstrates the power of the arts and technology to engage youth from underserved communities.
Through their collaboration, the Peapod Foundation and Adobe Foundation have launched two Peapod Adobe Youth Voices Academies that will give kids access to use video, dance, music, and art to spark social change in their communities.
"As a group, we've made a commitment to help give teens the artistic tools and opportunities to help them realize their fullest potential," says Will.i.am of The Black Eyed Peas, who grew up in the projects in the Boyle Heights district of Los Angeles, California. "Thanks to the incredible generosity of Adobe Youth Voices, we are able to expand our vision and give even more kids a chance to be productive, enterprising adults."
The academies will incorporate a high-tech curriculum developed by Adobe Youth Voices with the latest professional-grade multi-media production software – including Adobe® Creative Suite® 4 Master Collection Suite, donated by Adobe Systems Incorporated, and professional music studio tools for a state-of-the-art recording facility donated by the Peapod Foundation. In addition to mentoring in the performing arts, youth participants will receive structured multi-media training in video, audio, photography, design and art, enabling them to creatively express their points of view on vital issues and contribute to social change in their communities.
The aim of the campaign is to nurture self-expression, creativity, community involvement, and digital literacy among young people — the kind of education these organizations feel is critical for today's youth.
Visit http://www.youtube.com/watch?v=efSYEZZNrEQ to view the Peapod Foundation and Adobe Youth Voices’ new public service announcement.
Visit http://plantandinspire.org/ to learn more about Adobe Youth Voices.