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Free App, Produced by @radical.media, Includes Additional All-Star Performances from Sting’s 60th Birthday Benefit Concert, Plus the One World Futbol Project PSA
New York, New York (July 17, 2012) – Today, the free iPad app STING 25 was updated with new content including three exclusive and previously unreleased performances from Sting’s 60th Birthday Benefit Concert – “Brand New Day” with Stevie Wonder, “If You Love Somebody Set Them Free” with Branford Marsalis, and “Roxanne” featuring Bryn Terfel – as well as a global PSA produced by @radical.media supporting the One World Futbol Project (OWFP).
STING 25, which was recently awarded the prestigious Cannes Lion for Best Visual Design/Aesthetic at the Cannes Lions International Festival of Creativity, explores Sting’s enduring solo career through a multitude of elements, including handwritten lyrics and journal entries, rare photos, in-depth interviews, and a variety of concert footage, including exclusive performances and behind-the-scenes footage from his 60th Birthday Celebration benefitting the Robin Hood Foundation at New York City’s Beacon Theatre.
The in-depth ‘appumentary’ also features a newly released PSA with Sting and OWFP co-founder Tim Jahnigen, created to support the organization’s mission to distribute virtually indestructible soccer balls that never need a pump and never go flat to youth in war-stricken zones, refugee camps, disaster areas and other disadvantaged communities around the world. The name of the OWFP, an award-winning B-corporation and creators of the One World Futbol, was inspired by Sting’s song, “One World (Not Three).”
“We believe the PSA and exclusive ‘appumentary’ content produced by @radical.media will inspire millions of people to understand how much hope can come through sport,” said Tim Jahnigen. “Kids need to experience the healing joy of play, sport, and soccer, no matter how challenging their life circumstances.”
“We are proud to deliver such an important message through this groundbreaking storytelling platform,” said Justin Wilkes, President of Media & Entertainment for @radical.media. “Our goal for the STING 25 app is to create an ongoing dialogue with the audience and hope this update will only continue to enhance their experience with the app.”
Since its inception, the One World Futbol Project has positively affected more than 525,000 lives in 137 countries through more than 138 organizations – including schools, orphanages, and nonprofits – which use sport to resolve conflicts, teach tolerance, and build communities. The company is also an affiliate member of streetfootballnetwork, which connects 94 football-for-social change non-profits in 61 countries.
In May, Chevrolet announced a three-year partnership with the One World Futbol Project, becoming the organization’s founding sponsor. Their pledge of support will result in 1.5 million virtually indestructible footballs being donated to youth living in communities impacted by war, disasters and poverty.
You can help make a difference through One World Futbol Project’s “Buy One, Give One” program. For every ball you purchase, a One World Futbol will be donated to an organization working with disadvantaged communities around the world. To get involved, visit www.oneworldfubol.com or Chevrolet’s football site, www.chevyfc.com.
The STING 25 app is available as a free download from the App Store on iPad or at www.itunes.com/appstore.