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Think you’re busy? A few weeks ago, Martin Kierszenbaum re-upped as Senior Executive of A&R at Interscope. Meanwhile, he remains Chairman of his own Interscope-distributed label, Cherrytree Records (which takes its moniker from an Anglicized version of his Germanic last name), home to chart-toppers Far East Movement, LMFAO, Robyn and Ellie Goulding, along with La Roux, Jessie Ware, Colette Carr, critical darling Feist and other genre-stretching acts. The label also released Lady Gaga’s first two albums and Sting’s last three, among many others.
At Cherrytree, you bring in artists you’ve signed who are writers and producers when you have a new act.
We like to have a really open dialogue and a tight-knit community inside of Cherrytree. And it’s available for the artist, but if they don’t want to partake in it—if they want to go live in a cave and make their own album—that’s cool too. But if they do want to collaborate and exchange ideas, we have a lot of that happening. Far East Movement, for instance, really takes advantage of that.
Speaking of Far East Movement, we’re leaving no stone unturned with those guys. “Turn Up the Love” is featured in an HTC commercial and has gone from 1,700 units to over 6,000 in three weeks. We have early Top 40 airplay, and they’re doing a Macy’s-sponsored tour to celebrate Asian-Pacific American Heritage month in May.
Check out the full article and interview with Martin by Simon Glickman over on HitsMagazine.com