Your Pop Alternative Source
Star stats: With her flaming red hair, Elly Jackson is the face and namesake ("la roux" means red in French) of the London-based synth-pop power duo, which suits partner Ben Langmaid just fine. (He prefers to stay in the background, refusing to reveal anything about himself, even his age.) Bulletproof, the single off La Roux's self-titled album, has become a summertime sensation, peaking at No. 8 on Billboard's Hot 100 and No. 6 on USA TODAY's top 40 airplay chart.
Sound: The duo is riding the New Wave crest that's found a resurgence in the indie dance scene. "The best of pop music has contrast," says Jackson, 22. "Our lyrics are a bit dark, about feeling fragile and weak. But then we pair that with dance-y stuff that we enjoy listening to."
Signature style: "Weird, boxy fitted clothes." She ends every show in her cropped gold lamé jacket.
How she gets it: "I love wild, bold prints that clash, but also classic looks in black, white or gold."
Inspirations: "I started out as a folk singer, but then I started clubbing and going to warehouse raves," Jackson says. "I realized that I wanted to do more than sit on a stage, playing a guitar and moaning."
Check out the full article, which also features label-mate Robyn, over on the USAToday.com website.