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It is our great honor to have talented band Keane in town for their 2 shows and promos in Beijing last week. Here’s the full story:
Keane arrived in Beijing, China on the afternoon April 11th, Monday to start their first visit ever to China. On April 12th, the band went to Great Wall to shoot Burberry Acoustic Session. (Burberry Acoustic Session is the special campaign from the brand for this year. The brand invited young bands all over UK to record the acoustic versions of their singles. They want to build a much younger and cooler brand image through this campaign.) They recorded “Somewhere Only We Know” for this session. The video is streamed on Burberry.com and Youku.com.
*Photo on the Great Wall
On April 13th, the band did an amazing mini-concert for Burberry event in Beijing. Near 800 celebrities and guests showed up at the event. Keane totally lit up the venue. Almost everyone sang along with the artists. The concert was live-streamed by Burberry.com and their other video website partners. It’s also live-streamed by their ‘Burberry Retail Theater’ system to over 50 retail stores all over the world. It’s probably the most exciting fashion brand event of the year so far.
After an exciting night with fans, arranged by UM China, the 3 band members from Keane went to visit National Traditional Orchestra of China on the after of April 14. As contemporary western musicians, the band members also very interested in traditional Chinese music and instruments. They watched the rehearsal, interacted with China musicians. The musicians from NTOC played a short jam session for Keane and introduced traditional Chinese instruments to them. All the band members were really fascinated by beautiful traditional Chinese music.
*Visiting National Traditional Orchestra of China
At night, Universal Music China took the whole tour party to dinner at a traditional Chinese restaurant. During the dinner, the band met Sa Dingding, our Chinese artist from Universal China. They talked about a lot of things on music, including the possibility of collaboration in the future. After the dinner, they toured Nan Luo Gu Xiang, an old Beijing Hutong (alley).
*Universal Dinner & Meeting Sa Dingding
The band took a day-off on April 15th. On the afternoon of April 16th, the band went to HitFM, the host of their send showcase in Beijing for a two-hour promo session. This promo session includes: photo call, group interview, 1-on-1 interview and 30-minute live radio show. 15 media attended at the press junket.
*Hit FM Press Junket
After the press junket at Hit FM, the band went to the venue of Hit FM 8th Anniversary showcase venue. Before the show, they met the winners of Keane Album Artwork Design Campaign on Douban.com. This event was held by Universal Music China International Department on Douban.com. Douban group for Keane is the biggest online Keane fan base in China. This campaign encouraged the fans to recommend album cover artworks for Keane. The winners would get the access to the showcase. Top 3 winners could meet the band face to face at the backstage. This campaign got 400+ uploads within 3 weeks.
*Group Photo with winners and their artworks.
9:30 pm April 16th, Keane played on Hit FM 8th Anniversary Showcase. 1500+ fans showed up. And the venue was totally packed. Both the artist and fans enjoyed the show a lot. All the audience were looking forward to see them again in China. Before the event, over 7000 fans send application text to Hit FM for the tickets. 200 CDs are sold out on site.