has invited music blogger Arjan Writes to join its buzzing community of pop enthusiasts for a very exciting new collaboration. Arjan and Cherrytree will be launching a new program called "Cherrytree Pop Chop with Arjan:" a new series of face-to-face video interviews hosted by Arjan and featured on CherrytreeRecords.com
Arjan will be choppin' it up with both Cherrytree Records and non-Cherrytree Records recording artists in an intimate fashion about their art and process of working. In addition, Arjan will be hosting special Cherrytree TV features as a roving reporter at concerts and musical events.
Arjan Writes, who was the first blogger to be officially recognized by NARAS & Grammy.com
, hosts one of the most popular pop blog sites on the internet in ArjanWrites.com
which has been tipping off its readers about exciting new pop music since 2002.
is a broad pop alternative Web destination and home to original and exclusive programming from maverick artists such as Feist, Sting, La Roux, Far East Movement, Tokio Hotel and Robyn as well as host to the 24/7 radio station CherrytreeRadio.com
, Your Pop Alternative.
"Cherrytree Pop Chop with Arjan" will provide an inside look at pop alternative music and the talented artists and producers that make it.
, I share a deep passion for pop alternative music," commented Arjan. "While continuing my independent reporting with an unbiased point of view, the creative partnership with CherrytreeRecords.com
will be an innovative way to provide more pop fans with unique online programming to highlight pop alternative music regardless of label and affiliation."
Martin Kierszenbaum, founder and Chairman of Cherrytree Records and Chief Editor of CherrytreeRecords.com
, added: "As Cherrytree Records is a progressive pop imprint with a top notch roster of creative, boundary-pushing artists, www.CherrytreeRecords.com
is an inclusive, pop alternative Web destination and social networking hub for music lovers. Arjan's inclusive reporting in conjunction with our other across-the-board editorial contributions will further our goal to broaden the music coverage on our site for members of our CherrytreeRecords.com
community - our 'Rec'ers' - as well as music fans the world over."