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"That's a crazy idea."
Martin Kierszenbaum is used to hearing those four words. As the head of Cherrytree Records, an imprint of one of America's major labels, Interscope, he likes to sign offbeat artists who might not necessarily be instant slam dunks, such as British electro-popster Frankmusik, female rapper Rye Rye, Swedish duo We Are Serenades.
Yet many of Kierszenbaum's artists are now global stars and even trendsetters. In seven short years, Cherrytree has blossomed into one of the major forces in pop music, thanks to Lady Gaga, Swedish firecracker Robyn, Canadian singer-songwriter Feist, Asian-American pop act, Far East Movement, and U.S. hip-pop duo, LMFAO.
"I hate to say this, but I still pretty much get told, `That's a crazy idea,' with every act I sign, every single one," says Kierszenbaum, who is also a songwriter, producer, the president of A&R of pop and rock for Interscope, AND the president of international operations for Interscope Geffen A&M.
"It's funny; if I don't get that reaction, it's like, `What's wrong?' But it's my own fault, because we definitely stretch when we sign acts. We don't sign another act that's similar to one we have. We sign originals and protect and nurture them. When it's good, I gotta get behind it. I'm delusional enough to think that I'm right and everybody else is wrong, at the beginning, I guess."
Check out the full article over on Canada.com