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Regularly in the top ranks of Billboard Uncharted, Colette Carr is signed to Interscope’s imprint Cherrytree, but she’s earned her buzz under the mainstream radar with aggressive online fan engagement. She typically earns hundreds of thousands of streaming song plays online per week, and her interactive website brings fans into her bedroom for a simulated one-on-one conversation with a video avatar of the singer.
"More than anything my website is based more on my personality than my music," says Carr. She also is very spontaneous with Twitter, and says she tries to write back to everyone who contacts her on Facebook.
Her unabashed personal style, which she describes as a “rainbow in the dark,” includes everything from a straightjacket to brightly colored, Teletubbies-inspired jumpsuits, to full zombie makeup. Carr’s fearlessness kicked off her career when she jumped on stage before a Game concert; the rapper was late, and the show’s MC asked if anyone could freestyle to entertain the crowd.
"I was competitive tennis player, that's what I was going to do with my life," says Carr. "Then the doctor told me I couldn't play due to a back injury. I didn't know what to do with myself--I took improv, took acting, then one day went to a Game concert with sister, jumped on stage, and freaked out."
The video for her debut single “Back It Up” has received more than 850,000 views on YouTube, and her 2010 free mixtape “Sex Sells, Stay Tooned” earned the attention of producers including Frank Musik, Cherry Cherry Boom Boom and Pharrell for her debut album due this year.
Her next single, "Primo," will be released this spring, and her debut album "Skitzo" is due on the fall. The album name, she says, is a tribute to her schizophrenic uncle who was a large influence on her creativity.
Carr has done some light touring, including an appearance at last year's Bamboozle Fest, and she hosts a radio show at Cherrytreerecords.com/radio where she'll premiere the video for "Primo". The show includes a live chat, and she says she updates her blog "every single day". The benefit, she says, is a close relationship with fans who will stand by her every unpredictable turn.
"My fans got my back. I feel like I could put out a country album and they'd still support it."