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The remarkable rise and chart success of Ellie Goulding's "Lights" in America is a great example of that. More than a year after the single was first released in the U.S., the song has finally climbed to the top of the Billboard Hot 100 pop chart and has turned Goulding into a bonafide household name. In fact, Goulding made history for having "the longest ascent to the [top] chart region in Billboard's 54-year history by a female artist." It's a massive accomplishment for the young British artist who serves up an exciting, forward pop sound not often heard in the mainstream.
The success of "Lights" is solid proof of why it's so important to build a fan base from the ground up that is totally driven by great music and fan enthusiasm. "Lights" first appeared in March 2010 as an iTunes bonus track on the singer's debut LP and was re-edited for inclusion on "Bright Lights" that was released in November 2010. I remember seeing her first headlining show (review) at London's Hammersmith Apollo in December 2010 and witnessed first-hand the power of "Lights" and the crowd's passionate response to it. Fans shared their experiences online and pop music blogs helped to spread the word about Goulding in their communities of readers who are hyper-tuned in to everything new and happening.
Read the full article over on ArjanWrites.com